Digital Sportsman was founded by Anthony Hamilton and his three sons, Devin, Trevor, and Ethan. After years of shopping in larger retail outlets and seeing more and more apparel made outside of the US, the family decided to take matters into their own hands. The frustration of so much potential for homegrown products being crowded out by foreign manufacturing was a great incentive.
"It was a big letdown to walk into some of our favorite stores and see ‘made in somewhere other than the US’, while so much wasted American talent lie dormant right here" said Anthony Hamilton, President and CEO of Digital Sportsman. The founders decided it was time to do something about it, and Digital Sportsman was born.
"I have been hunting and fishing for over 40 years. It's in my blood," said Anthony, "I've passed this down to my 3 boys. It's in their blood as well." Digital Sportsman takes great pride in creating high quality “Made in the USA” products. DS combines cutting edge technology with a lifestyle brand. We are dedicated to all things technology, all things outdoors, and we strive for a combination of these two realms in our product design and development.
At Digital Sportsman, all of our designs for our clothing line are created from scratch, hand drawn, and digitized by Dan Sauer, Creative Director at DS. We take great pride in ensuring all products are Made in the USA from US or imported fabric. Our flagship line, the Digital Sportsman Advantage, or DSA, is exclusively made of UV blocking shirts for superior UPF 50+ sun protection.